White-collar professionals have LinkedIn to provide them a flattering (and public) record of the great work of them and their customers. It allows them to get better jobs, higher pay and praise for their professional success. Meanwhile, Uber drivers get immediate acknowledgement (and tips) for their efforts. They build their own record of great performance and repeat customers by means of 5-star ratings that we all engage after exiting our ride. So, what about the rest of us? What about our food servers, bartenders, baristas, and retail sales clerks? What about those 80M Americans who fix our cars, wash our pets, mow our yard and in general, and make our lives better? Well, now there’s Atta!
Atta is the first true recognition platform. It is designed to connect performance to pay, reward and recognition, to finally create a record of your great work. Now service sector and retail workers can get a permanent “Atta girl” or “Atta boy” and know that they are appreciated. Not only do they deserve the acknowledgment, but now this digital “pat on the back” gets documented for everyone’s benefit.
Atta incorporates a recognition rating system (think, Uber or Yelp) to acknowledge those wonderful people who make our lives better every day. This community connects everyone in the service sector to a business/social network of our own (that doesn’t belong in LinkedIn). Lastly, we can facilitate more effective recruiting since Atta possesses qualitative data (not just resumes) through performance ratings. Businesses can hire with confidence and know they are getting the best of the best. Indeed and others can only give you resumes, Atta can tell you which of them are great!
Build up your rating! Your excellent performance will be recognized and lead to better shifts, pay, promotion and advancement! Your customers are yours – your connections go with you wherever you work. Direct tipping (meaning, more money) is also coming soon in summer 2020.
Acknowledge those people who wait on us! You’ll feel better too. Create a list of your favorite servers, bartenders, and others who you like to frequent. Get free goodies from the stores you visit.
Atta is like a digital customer comment card. Know what your customers are saying about the team! Atta allows you to identify your very best performers so you can reward and retain. You can also use it to find and recruit new employees. Atta reviews tell you who’s good and who’s REALLY great by virtue of their score.
Mark Bunting is a serial entrepreneur and seasoned technology C-suite executive (Rackspace, Apollo Education, McAfee and SkyTV). He also owned a chain of Cajun restaurant and sports bars and observed firsthand the lack of data (and incentive) necessary to ensure there was linkage between performance and reward for his front of the house staff. Driven by a passion to solve that hourly workers had both recognition and reward he created Atta. Mark is also a professor of Entrepreneurship and Technology Marketing and Advertising at the University of Texas @ Austin.
Dawn Byers is an experienced development project lead, having helped transition multiple SaaS application products from concept to minimal viable product and beyond. Her background is in business process improvement, data mining, customer satisfaction tools, and key performance metrics. Dawn was once featured in a Fortune Small Business cover story on implementing NPS to identify key policies and negatively impacted customers. She is also mentioned in the business book “Selling Sunshine” by Tony Hartl.
Cody Miles is a user-experience designer that creates paranormal web applications that are exciting, minimal, and self-guided. He has designed and built interfaces for leading software companies for over 8 years. Prior to his current position, Cody served as creative director at one of Dallas’ largest public relations firms, and marketing director at two Inc. 500 companies.